A question in every online business owner’s mind is “how exactly do I sell my products effectively online?”
In 2018, online store shoppers are projected to want changes in how they purchase products online. Knowing these key items will definitely help businesses get a boost in sales, but nailing the basics down proves to be most significant.
Selling your products online can be tricky, but there are steps you can take to ensure success. Here are some tips on how to sell effectively online:
Create the perfect product page
Many online stores spend so much time on designing the perfect Home page, without thinking about the Product page and how it should be built properly. A business’s product page can make or break a sale – it could either prompt the visitor to purchase or click away from the site.
A perfect product page consists of the following items:
- Attractive and informative product images
- Interesting and detailed product descriptions
- Product demo videos
- Clear placement of pricing
- Clear add-to-cart buttons
- Customer reviews and ratings
- Related and recommended products
Note that on the above image, the product is described in detail and photos of the product are taken from different angles. This allows the customer to inspect the product even when he doesn’t have it with him personally.
The price is posted clearly so it’s not hard to miss. On the side, the visitor can immediately see the Add to Cart button.
Eighty-eight percent of consumers say that they trust online reviews as much as personal recommendations, and 55% of shoppers have expressed that online reviews influence their buying decision. Having a customer reviews and rating section on a store increases the likelihood of conversion. Make sure that this section is clear and visible to site visitors.
Other than the reviews and ratings, adding a question-and-answer section on your product page can help boost sales, as this addresses other concerns a potential customer might have – perhaps some details that cannot be found on the product description.
According to a report by Accenture, 75% of consumers are more likely to buy a product that comes from an online store that recognizes them by name, recommends options based on past purchases and/or purchases made by other people. Personalization is making a huge impact on ecommerce sales this year, hence the importance of incorporating recommended or suggested items on your product page.
Use social media to drive sales
It shouldn’t come as a surprise that social media is playing a significant role in converting traffic to sales. Not only that – according to Ambassador, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Ever since Facebook went public, it has become a major player in marketing ecommerce businesses. Marketing agencies and business owners have been exerting effort (and spending money!) to make sure they’re keeping up.
Facebook allows a business page to add a Shop section. In order for one to do this, he must be logged on to Facebook and must have Admin privileges.
On your business page, click on the Shop tab:
If you don’t see the shop tab, follow these steps to add it.
Next, read and check the Merchant Terms and Policies box, then click Continue. Once done, click on Checkout on Facebook, then click continue.
You will then be asked to add details about the business, such as the business address and email address:
To use separate emails for customer service communications and payment processors (such as Stripe or Paypal), uncheck the “Use this email address for customer service inquiries” box and enter the customer service email you prefer.
For completion of purchases, Facebook offers two options: check out on Facebook or on another website.
Check out option 1: Check out on Facebook
The next step would be to set up Stripe and Paypal. If you choose Paypal, click Connect with Paypal to log in or sign up. If you already have an existing Paypal account, you’ll need to sign up for a Business account. Once done, click Submit. This goes the same way if you would like to connect a Stripe account.
Check out option 2: Check out on another website
The other type of shop allows people are sent to another website to check out and complete the purchase. To set this up, the “Check Out on Another Website” option should be checked. Facebook will ask for your password before you continue for security purposes.
After clicking on Continue, Facebook will ask you to include the website when you add products to your shop section. Then, choose the currency and click Save.
Elements of a good Facebook shop listing
Source: Dresslily Facebook page
Listings on your Facebook shop should adhere to the following guidelines:
- At least one image for each product. These images must be of the product itself, not graphical representations (illustration or icon) of the product. Images should also be easy to understand and show the whole product. Recommended resolution is 1024 x 1024 or higher. Formats should be square and should show the product up close. White backdrops are preferred.
- Detailed descriptions that provide only information directly related to the product; also, descriptions should be grammatically correct and properly punctuated
- No more than four variants for a product
- Use variants instead of listing one product multiple times
- Don’t use abbreviations
Create the perfect landing page
First impressions last, so making sure your visitors are greeted by a well-crafted landing page is a priority in any ecommerce sales and marketing strategy.
Landing pages should have qualities that is attractive enough to bring visitors into the product page or directly to the checkout page, even. Here some tips on what you can do to add an effective landing page:
Use high-quality product images
The higher the quality, the more vibrant and detailed, the better chances of converting site visitors.
Offer a discount
Have a clear call-to-action
Site visitors should not have to look for the button that leads them to the products page. Make it easy for potential customers by adding in a clear call-to-action.
Include specific products
Including product options with respective product images directly on your landing page can help lead to more conversions.
To ensure success in selling products online, a business needs to not only focus on product development, but also on establishing a strong marketing strategy – and this includes ensuring the website and social media platforms are optimized.
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